The Lack of Generational Differences with Dr. David Costanza Artwork

People Analytics Deconstructed

Are you responsible for understanding an employees’ experience? Have you tried to incorporate people analytics in your organization but have struggled? Have you ever wondered what it means to have a data culture? Would you like to make more data-driven decisions? These are the kinds of discussions you can expect to hear on People Analytics Deconstructed. Co-hosts Ron Landis and Jennifer Miller are co-founders of Millan Chicago, a data science consulting company dedicated to helping organizations make the most out of their data. Each week, they will ‘deconstruct’ modern and contemporary topics in the People Analytics space.

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People Analytics Deconstructed

The Lack of Generational Differences with Dr. David Costanza

February 18, 2025 • Millan Chicago • Season 2 • Episode 2

In this episode, Jennifer and Ron sit down with Dr. David Costanza, a Professor of Commerce at the University of Virginia, to explore his groundbreaking research on generational differences in the workplace. While it’s widely believed that different generations have distinct traits, Dr. Costanza reveals there’s no solid scientific evidence to support this idea. They dig into the dangers of using generational labels, how these labels shape workplace dynamics, and uncover the real factors behind what we often misinterpret as generational divides. If you’re ready for a fresh perspective on how age-related assumptions influence the workplace, don’t miss this eye-opening discussion!

Key Takeaways:

Generational differences? Not so much. Dr. Costanza walks us through his research (including two extensive meta-analyses!) showing that there’s no scientific basis for generational differences in the workplace.
The harm in labeling. When we use generational labels, we risk stereotyping individuals based solely on when they were born—oversimplifying the unique experiences and skills they bring to the table.
The real causes of 'differences.' Many of the traits we attribute to specific generations are more likely to be cohort or period effects—shaped by historical or cultural events rather than age.
Focus on opportunities, not generations. Instead of making decisions based on generational assumptions, organizations should ensure that opportunities are accessible to everyone, regardless of age. Tailoring solutions to perceived generational gaps often misses the mark.

Contact Dr. Costanza

Contact Millan

We’d love to hear from you! If there’s a people analytics topic you’re curious about or would like to explore further, don’t hesitate to reach out to us at survey@millanchicago.com.

For more information about our services and insights, visit our website at www.millanchicago.com, or connect with us on LinkedIn: Millan Chicago.